Reasons To Consider Outsourcing SEO
In the U.S, business owners spend more than 0 billion in every year for digital marketing services, and this will include a variety of services such as web development, video production, and email marketing. However, the biggest chunk of this cash is spent on Search Engine Optimization (SEO). SEO focuses on enhancing the rank of a website on the search results, every time a customer turns to the internet to look for information. Here are some reasons why companies outsource SEO to freelancers or agencies that provide the services.
SEO is a complex process. While the idea behind SEO is pretty straightforward, it is not easy to get an easy to get your website on top of the search engine results. One will need a lot of research as well as deep understanding to learn how the Google algorithm functions. The determine the information to provide whenever one does a search, Google’s search algorithms will process the words used, the location as well as the relevance of the search. The Google algorithm changes all the time. Google reported 3,234 updates in 2018 only, and this means that keeping up with the changes to Google algorithms will be a time consuming and tiresome task for any business owner.
Most companies will find hiring an in-house SEO team expensive since the average salary of an SEO manager is , 712. Since you will require more than one staff, you might end up spending close to quarter of a million-dollar for SEO staff in every year. On the other hand, if you hire SEO experts on contractor or project basis, it will cost your business between ,000-00.
When SEO is not your area of expertise; there is a need to make the right choice and outsource the services. When you, and your staff are not SEO experts; you need to make the right choice and let an SEO company take charge of your SEO campaigns.
One will need a variety of tools to run any business, from machinery to software programs. It is the same case with SEO, and the necessary tools are expensive. Do not spend some hundreds of thousands of dollars for software systems and marketing automation programs while you can outsource SEO to experts who already have the tools.
When you outsource SEO to a full-service digital marketing agency, you will benefit from the services of experts that can offer more than just SEO. Although SEO is the primary reason you will hire the agency, you might also have other marketing needs in future. One can find out more about video production and email marketing with the help of a marketing agency when you are ready to launch.